The only online 'Academy' which blends success psychology & business strategy to help you skyrocket your business - to create the income you want, in the time you have....


"This was a massive pivotal moment for me - now I have way more clients than I have time!" (Sarah, Founder, Happy Births)

Is it right for you? Well, if you...

🙋‍♀️ are you putting so much into your business but feel like you're not getting much back,

🙋‍♀️ are working way more than you thought you'd be - and want to smash your business goals but also free up time - and headspace - to enjoy the process,

🙋‍♀️ would you love to take the next big leap to get your business working for you - and earning what you want - but not quite sure how to actually do it...

...then The Academy by The Sparkle Salon - to Shine in Life & Sparkle in Business - is the place for you...

"The best business decision I've ever made" (Claire, You Can Do Marketing)


How would it feel if you could find a place where you could...

✨ be part of a buzzing, friendly community, and get the support you need to build a profitable business doing what you love, without the endless hours, confusion and procrastination?

✨ create the freedom lifestyle to be present with your kids while your business works for you in the background?

✨ wake up every morning, excited, focused and ready to go, knowing exactly what you need to do to smash your big money goals?

✨ ditch the self-doubt, and learn the success psychology to stop the negative self-talk and become your own best cheerleader?

Well, it's right here...

"The Sparkle Salon pushes you to really understand where you are at with your business, what's holding you back and how you can get to where you want to be." (Ann, Holistic Wellness Coach)


Thinking of joining?

Here's what you get in The Sparkle Salon Academy...

✅ You start with a Business Audit to get clarity around where you are now and to let me know more about you and your business.

✅ You then complete a 90-Day Planning Session (or upgrade to a VIP Strategy Day) to get clarity over what you want from The Academy and what you want to achieve over the next 3 months from your business.

✅ You will then receive a Personalised Learning Plan - effectively your own personalised on-demand video course - designed specifically for you by Award-Winning Mindset Coach & Business Strategist Jenni Donato - for a 3-month Sprint to accelerate your business growth

✅ A Quarterly 1-2-1 Catch Up with Jenni to discuss progress and set your goals

Accountability buddies and monthly small Group Coaching Sessions to give you all the support and accountability you need along the way

✅ Access to the Live Masterclasses & Guest Speaker Sessions

✅ The entire Content Library, including all replays & previous challenges from The Sparkle Salon

Exclusive Facebook Community for networking, implementation and support

"Lovely to feel like you're on my side, growing a business alongside having a job and children can be a lonely place." (Caroline, Women's Mentor & Holistic Coach)


Hello, I'm Jenni Donato.


I'm an Award-Winning Mindset Coach & Online Business Strategist.

After my daughter was diagnosed with a rare condition, I don't mind admitting I crumbled and was not the mum I wanted to be. But watching her determination, positivity and perseverance to cope with everything she was going through gave me an obsession with learning the power of mindset!

I have taken that obsession, created a mindset focused business and teach mindset, marketing & sales strategies to help ambitious women take their business to the next level WITHOUT the endless hours, confusion and procrastination.

We're conditioned to believe that 'having it all' is just not possible, but I believe you can achieve anything with the right model, strategy & support - and I want to show you how!


Other Testimonials

I just wanted to say how much I'm loving this week's challenge and also the membership. I joined last week mainly for this challenge and I've already connected with 2 lovely members who share similar missions in their business. So glad I followed my impulse to join!!! (Claire, August 2021)

I am one of the founding members of Jenni’s Sparkle Salon group and have learnt so much. There is always so much available to support us each month, from guest speakers to Jenni’s own coaching expertise and experience. It has been great starting to get to know the other women in the group and knowing that there is support there when you need it. It feels a very safe group to share honest thoughts and feelings, to ask advice, share new ideas and help to take our businesses forward as well as trying to find that work - life balance. **I would definitely recommend this group to other mums trying to juggle everything! **(Rebecca, July 2020)

I have been part of Jenni’s new monthly membership group now for nearly 2 months and I’m really glad I joined. Jenni is really supportive and interactive in the group which is really nice. There is always lots going on in the group to help you with your mindset journey such as coaching drops in sessions, masterclasses, guest speakers and daily threads to get you thinking so Jenni definitely offers value for money. The ladies in the group are also very friendly and supportive too. If your not sure about joining, I would 100% say just give it a go, you have nothing to loose but lots to gain! (Alison, July 2020)

"Working with Jenni has been hugely beneficial for my personal and professional life. I have such self-belief and a greater sense of knowing who I am now; as a Mum, a Woman and a Business Owner. The simple but fundamental psychological tools we use have shifted my perspective and I’m now focused on such a positive future, much less affected by potential challenges that arise. I’m kind of blown away and so so grateful for how much it’s helped." (Lucy, April 2020)