Personalised video training which blends success psychology & business strategy help you grow a business you love - that earns the income you want, in the time you have....


"This was a massive pivotal moment for me - now I have way more clients than I have time!" (Sarah, Founder, Happy Births)

Is it right for you? Well, if you...

✨ are wanting to grow your business but feel like you're putting so much into it without getting much back,

✨ are working way more than you thought you'd be - and feel overwhelmed and confused with the 'how' to take your business to the next level (without pumping in more time),

✨ would you love to learn how to simplify & grow a business that works for you - and earns you the money you want, in the time you have...

...then The Academy - is the place for you...

"The best business decision I've ever made" (Claire, You Can Do Marketing)


So, what's it all about?

Here is exactly what you get in The Academy...

✅ You start with a Business Audit to get clarity around where your business is NOW and how you can start to simplify your model

✅ You then complete a 90-Day Planning Session (or upgrade to a VIP Strategy Day) to map out your next 3 months of business growth

✅ You will then receive a Personalised Learning Plan - effectively your own personalised on-demand video course - designed specifically for you - for a 3-month Sprint to accelerate your business growth

✅ What's more, you also get access to a buzzing community, all the LIVE masterclasses, monthly group coaching sessions and The Academy Toolkit of essential business documents & templates to give you the content and support you need to put some rocket fuel into your business

"The Sparkle Salon pushes you to really understand where you are at with your business, what's holding you back and how you can get to where you want to be." (Ann, Holistic Wellness Coach)


What does a typical Personalised Learning Plan look like?

Wondering what your plan could include? Here's an example...

Weeks 1-3 - Craft & simplify your offer, get total clarity for your ideal client & nail your marketing message - so you have an offer that people buy without endlessly creating content.

Weeks 4-6 - Learn how to get productive, build your plan & set your long term goals - so you can wake up each morning knowing exactly what you need to do to push your business forward.

Weeks 7-9 - Realign your money mindset, understand your business finances & get confident with your price - so you can sell passionately with no icky feeling around asking for money.

Weeks 10-12 - Build your confidence & self belief, craft your buyers journey & nail your lead generation processes - so you have a business that works for you in the background, bringing you consistent leads ready to buy.

"Lovely to feel like you're on my side, growing a business alongside having a job and children can be a lonely place." (Caroline, Women's Mentor & Holistic Coach)


Is there more?

Yes, tonnes, including...

✅ A Quarterly 1-2-1 Catch Up with me to discuss progress and set your goals

Accountability buddies and monthly small Group Coaching Sessions to give you all the support and accountability you need along the way

✅ Access to the Live Masterclasses & Guest Speaker Sessions

✅ The entire Content library of over 50 hours of training including my mindset masterclass, marketing, sales, web design, e-mail marketing, Instagram, branding, selling through Facebook groups, Facebook advertising, running launches, vision boards & money mindset

Exclusive Facebook Community for networking, implementation, building friendships and support

"It feels a very safe group to share honest thoughts and feelings, to ask advice, share new ideas and help to take our businesses forward as well as trying to find that work - life balance." (Rebecca, Weight Loss Consultant)


What's the investment & commitment?

Initially, it's a 4-month commitment at £99 per month

✅ After your 4-months, if you want to remain part of the community and still access to all the content, group coaching and live sessions, you can drop to a £39 per month Implementation Tier to support you to implement all you've learned.

✅ After your 4-month plan you can cancel anytime, just give me a months notice to sort out the system!


Hello, I'm Jenni Donato.


I'm an Award-Winning Mindset Coach & Online Business Strategist.

After my daughter was diagnosed with a rare condition, I don't mind admitting I crumbled and was not the mum I wanted to be. But watching her determination, positivity and perseverance to cope with everything she was going through gave me an obsession with learning the power of mindset!

I have taken that obsession, created a mindset focused business and now teach mindset, marketing & sales to ambitious women ready take their business to the next level WITHOUT the endless hours, confusion and self-doubt.

We're conditioned to believe that 'having it all' is not possible, but I believe you can achieve anything with the right mindset, strategy & support - and I want to show you how!


Other Testimonials

I just wanted to say how much I'm loving this week's challenge and also the membership. I joined last week mainly for this challenge and I've already connected with 2 lovely members who share similar missions in their business. So glad I followed my impulse to join!!! (Claire, August 2021)

I am one of the founding members of Jenni’s Sparkle Salon group and have learnt so much. There is always so much available to support us each month, from guest speakers to Jenni’s own coaching expertise and experience. It has been great starting to get to know the other women in the group and knowing that there is support there when you need it. It feels a very safe group to share honest thoughts and feelings, to ask advice, share new ideas and help to take our businesses forward as well as trying to find that work - life balance. I would definitely recommend this group to other mums trying to juggle everything! (Rebecca, July 2020)

I have been part of Jenni’s new monthly membership group now for nearly 2 months and I’m really glad I joined. Jenni is really supportive and interactive in the group which is really nice. There is always lots going on in the group to help you with your mindset journey such as coaching drops in sessions, masterclasses, guest speakers and daily threads to get you thinking so Jenni definitely offers value for money. The ladies in the group are also very friendly and supportive too. If your not sure about joining, I would 100% say just give it a go, you have nothing to loose but lots to gain! (Alison, July 2020)

"Working with Jenni has been hugely beneficial for my personal and professional life. I have such self-belief and a greater sense of knowing who I am now; as a Mum, a Woman and a Business Owner. The simple but fundamental psychological tools we use have shifted my perspective and I’m now focused on such a positive future, much less affected by potential challenges that arise. I’m kind of blown away and so so grateful for how much it’s helped." (Lucy, April 2020)