Did you set up a business because you dreamt of the flexibility to earn what you want, live the freedom lifestyle you see on social media and be there to watch your kids grow up?

Did it work out that way?

If you answered no, then read on...

What if you could find a place where you could...

  • create that freedom lifestyle you see in the magazines by earning exactly what you want, when you want it

  • create the balance to be present with your kids AND focussed on pushing your business to the next level without the rush, overwhelm and frustration

  • wake up every morning, excited, focussed and ready to go, knowing exactly what you need to do and how you can create the time to do it

  • get back your time for you - to switch off, exercise, read a book or take a bath without the dreaded mummy-guilt or business overwhelm

  • rediscover your passion to align your business with who you are and love what you do again - you know, how you thought it would be when you set it all up in the first place?

  • ditch the self-doubt, learn the success psychology to master your mindset and become your own best cheerleader.

  • get the support you need to reignite your inner sparkle and start to really enjoy your life - and your business - again, despite the daily chaos of being a busy mum.

Well, now there is... in The Sparkle Salon

The Online Monthly Membership Community For Mums-In-Business - or mums who want to start something of their own - to learn the mindset and method to

Shine in Life AND Sparkle in Business.


Your Membership Includes:

  • '7 Steps to Find Your Sparkle' Workbook to help you wake up with intention, clarity and confidence for the day ahead

  • Monthly Group Coaching & Masterclasses covering everything you need to know to Master Your Mindset - from how to step into a new confident you, how to master your financial world and to how to set goals so you can feel like you've achieved everything you wanted to each day, while still having the time to be present with your kids AND sit and relax.

  • An exclusive Facebook Community for 24/7 Support, to build friendships, network, keep up with everything that's going on and so you know where to come to get advice with whatever's on your mind.

  • Accountability Check-Ins & Buddies weekly check-ins and the option to be paired with an accountability buddy to help you set goals, build motivation, stay accountable and feel like you've made progress at the end of each day!

  • Guest Speakers and Q&A's on the things you care about the most - from getting new clients and increasing the money in your back pocket, to lifestyle hacks like positive parenting and fitness/nutrition, to help you feel like you're winning in life AND in business.

  • The Small Business Sisterhood - A dedicated space for Networking, Collaboration & Promotion Opportunities including a monthly Members Spotlight in my wider Facebook Community 'More to Me than Mum', with over 850 MIB members.

  • Special Offers and Discounts Exclusively for The Sparkle Salon Members, from fellow mums-in-business. Support your community and benefit from a huge selection of discounts and special offers in Beauty, Gift and Kids stuff to business offers from Marketing Experts, Virtual Assistants and Social Media Gurus - with loads more to come.

  • The Magazine Table - All good salons have a magazine table, so sit back, grab a cuppa - with all that new time you've created by being part of The Sparkle Salon - then take your time to browse the (virtual) magazine table and discover inspirational blogs, articles and videos to learn something new and give you a kick start to your day.

  • First looks and sneak peeks into The Mind Spa - the only truly transformational virtual spa for busy mums to detox their mind, find their balance and design their dream future - with hand in hand support from me every step of the way!


Who am I?

Hello, I'm Jenni Donato.

I'm an Award-Winning Mindset & Success Coach for Mums-In-Business.

After my daughter was diagnosed with a rare condition, I don't mind admitting I crumbled and was not the mum I wanted to be for her for a while. But watching her determination, positivity and perseverance to cope with everything she was going through, she showed me a better way.

A different way to think... and a different way to see the world.

To move from bitterness, regret and helplessness, to being determined to make a different life for us and be the inspiration to her that she had been to me.

I now work with Mums-In-Business to help them get through their mindset blocks, earn more from working less, rediscover the love for what they do and get their time back!

We're all told it's not possible - but it is and I want to show you the way!

I believe that whatever you want in life comes from the way you set up your mindset to achieve it.

If you shine in life, you will sparkle in business and that is why I created The Sparkle Salon, as a place where we can come together and be more than just a mum. To live our lives on our terms and achieve our own balance of fun with our family, time for ourselves and success in our businesses.

I would really love for you to join me on the adventure of a lifetime...


To watch a quick video of how one of my amazing clients changed her life by simply changing her mindset, click the button below...


I am one of the founding members of Jenni’s Sparkle Salon group and have learnt so much in the short time it has been open. There is always so much available to support us each month, from guest speakers to Jenni’s own coaching expertise and experience. It has been great starting to get to know the other women in the group and knowing that there is support there when you need it. It feels a very safe group to share honest thoughts and feelings, to ask advice, share new ideas and help to take our businesses forward as well as trying to find that work - life balance. I would definitely recommend this group to other mums trying to juggle everything! (Rebecca, July 2020)

I have been part of Jenni’s new monthly membership group now for nearly 2 months and I’m really glad I joined. Jenni is really supportive and interactive in the group which is really nice. There is always lots going on in the group to help you with your mindset journey such as coaching drops in sessions, masterclasses, guest speakers and daily threads to get you thinking so Jenni definitely offers value for money. The ladies in the group are also very friendly and supportive too. If your not sure about joining, I would 100% say just give it a go, you have nothing to loose but lots to gain! (Alison, July 2020)

"Working with Jenni has been hugely beneficial for my personal and professional life. I have such self-belief and a greater sense of knowing who I am now; as a Mum, a Woman and a Business Owner. The simple but fundamental psychological tools we use have shifted my perspective and I’m now focused on such a positive future, much less affected by potential challenges that arise. I’m kind of blown away and so so grateful for how much it’s helped." (Lucy, April 2020)